Lessons learned in my copywriting business last year

1. Relationships matter (and they can stand the test of time)

One of the highlights of my year was welcoming back a former client. They’d worked with me in the past but had taken a different direction for a while. I felt okay about this, as something told me it wasn’t the end of the road.

When they returned this year, it felt like a warm reunion and a wonderful reminder of the power of trust and relationships.

This experience reinforced something I’ve always believed: when you do great work and treat people with care, they’ll remember you. Even if you part ways for a time, there’s always the possibility of reconnecting down the line.

For small business owners, this is particularly meaningful—long-term partnerships and trusted collaborations can make all the difference.

2. It's okay to say goodbye

Sometimes, growth comes from letting go. This year, I made the difficult decision to part ways with a client whose needs didn’t align with my skills.

I realised they weren’t making full use of my expertise as a copywriter. Instead, I was being asked to focus on tasks that didn’t reflect the value I could bring. While it’s tempting to say yes to everything (especially if, like me, you worry about letting people down), I learned that staying true to your strengths and boundaries is far more rewarding.

The client was very understanding, and we parted ways on good terms, with the possibility of reconnecting in the future should they need tailored copywriting services.

Letting go opened up space for new opportunities that felt more aligned, and I have no regrets.

3. Manifesting works when you know what you're looking for

In 2024, I set a clear intention: I wanted to work with more local clients who matched my ideal profile. I imagined collaborating with small business owners—especially passionate, skilled women who value creativity and connection.

And guess what? It happened! One of my dream clients reached out, and the project was everything I’d hoped for. I was so thrilled I did a little happy dance and immediately had to share the news with my family—my biggest supporters! It felt like a moment worth celebrating, and their excitement matched mine.

The manifestation process was seamless, exciting, and fulfilling—proof that when you’re clear about what you want, you’re far more likely to attract it.

This experience taught me the importance of being intentional with my goals. Knowing who I want to work with not only helps me market my small business copywriting services but also ensures I’m creating work I’m proud of. It’s a lesson I’ll be carrying forward into this year!

Looking ahead

The past year has been a powerful reminder that running a small business is just as much about personal growth as it is about professional success. Relationships, alignment, and clarity are the foundations—and I’m excited to carry these lessons into the year ahead.

If you're a small business owner in need of tailored copywriting support, let's connect. I’m passionate about helping businesses like yours share their unique stories and build meaningful connections with their ideal clients.

Here’s to another year of learning, growing, and collaborating with clients who truly inspire me.